The benefits of sponsoring the South Adelaide Football Club are considerable, with the chance for businesses to expose their name and branding to a wide range of people throughout the local community, existing sponsors and members.

We have established ourselves as the premier sporting club in the southern region and along with our newly renovated facilities, opportunity is there for you to become a valued sponsorship business partner ultimately leading to great benefits like - increased awareness, greater branding, increased sales, advertising and networking opportunities, an environment to entertain valued customers and staff.

Our Sponsorship Packages offer a range of options to suit your business needs and if you have specific requirements we can negotiate and tailor a personalised package that best suits your business. We consider that this flexibility, combined with our very successful experience in sponsorship built up over many years, makes sponsorship of the Panthers a wise business decision.

If you are interested in sponsoring the Panthers please contact me at the club and I will be happy to discuss suitable and exciting options.

Andrew Osborn
Marketing Manager, SAFC

Phone 8186 8200
Mobile 0416 126 335
Email aosborn@safc.com.au

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2009 be a part of it!

"All things have their time. Fads and fashions come and go, some with the blink of an eye. But SPORT competition, the indomitable spirit of the combatants, the thrill of victory, the agony of defeat, and the passion of the fan, this will always endure"

Anonymous

Sport evokes strong response within the community by conveying a diverse range of emotion - laden values and symbols.

Organisations can align their corporate or brand images with the PANTHERS to tap into this emotion, and to aid their efforts to segment, target and communicate their products and services.

Partnerships with the Panthers can be used to achieve multiple corporate and branding objectives which can include:

• The need for increased interaction with varius groups as a medium for community involvement;
• Increased public awareness of your business, your products and services;
• The desire to alter public perception and associate your business with the premier sporting club in the southern region;
• An environment to entertain valued customers and staff.

Partnership with the PANTHERS makes good business sense.

You have the opportunity of direct exposure of your business to our members, other supporters, the southern community and beyond through various channels such as;

• Signage at games seen by those at the matches or watching on TV;
• Advertising in our newsletters, other publications and electronic communications;
• Promotion through our junior development activities;
• Involvement with Jimmy Deane's Entertainment one of the largest community clubs in the the state with a function centre that seats up to 550 people;
• Direct networking with other business' through many club events scheduled during the year.

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A variety of sponsorship packages are available, with one sure to suit your business needs.

• Major Partner;
• Premier Partner;
• Key Partner;
• Loyal Partner (emotionally driven);
• United South Partner (community driven);
• Business Partner;
• Southerner's Club;
• Player's Club;
• Kingstonian

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To become a valued Panthers partner in these categories, there are numerous options (some listed below), for your business to link with the club.

Partnerships can be specifically tailored to meet your business needs - packages can include the following:

• Logo on club Guernsey;
• Logo on club playing shorts;
• Logo on junior Guernsey;
• Logo on windbreak banner;
• Elevated signage on scoreboard;
• Elevated signage around the oval;
• Signage at fence level;
• Signage at oval entrances;
• Home Match or Event sponsorship;
• Adertising;
• Access to Corporate box at AAMI stadium;
• Game Day promotions;
• Support for Junior Panther League;
• Match Day raffle support;
• Home Match Lunch support;
• Panthers in the Community support;
• Home Match Lunch & Club event ticketing.

Investment: By Negotiation

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• Supplier;
• Promotion/Hospitality;
• Small Business.

Supplier

The Panthers (incorporating Jimmy Deane's Entertainment) will support and embrace those businesses that supply products or services to us and in return reciprocate the support and connection with financial or product assistance (by negotiation).

Presidents Home Match Luncheon

Join us at one or more Home Match Luncheons for a unique match day hospitality experience in our Jimmy Deane's Function room overlooking the oval.

The Home Match Luncheon provides an ideal forum for supporting partners, members, professionals and local business owners to network and socialise while enjoying game day experience in comfort.

HML includes - 3 course meal, premium beverages and guest speaker

Investment: $50 per person, $450 per table of ten

Game Day Promotion

Become a part of the excitement of match day and showcase your businessto thousands of footy fans. This partnership comes with experiences allowing for intense promotion and recognition for your products and services on game day and the week leading up to the big match inside our licensed club.

Key features:

• A table of ten at Presidents Home Match Luncheon (inc entry tickets);
• Business acknowledgement at the Presidents Lunch;
• Acknowledgement and promotion in weekly Panthers Online e-newsletter prior to match (sent to club partners and members);
• Promotion on front page of website for week leading up to match;
• Promotional display stand placed inside oval or at front entrance of oval (your choice);
• Recognition in SANFL budget for three weeks leading up to the designated home match;
• Opportunity for guests to experience pre-match warm up of senior team in change rooms;
• Opportunity to select a representative to toss coin at start of match;
• 2009 team signed Guernsey.

Investment: $3300

Small Business

This opportunity is a nice entry point for a business wishing to be involved but limited by budget (Membership, match and hospitality ticketing included)

Investment: $550

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Arena signage

(elevated or fence level)

Arena signage plus players club

Arena signage at Hickinbotham Oval is a great way to promote your business and align yourself to the premier southern sporting club. It represents a powerful advertising medium with the potential off significant exposure to the arena crowd on match days, televised matches and guests who visit the oval (especially viewing from Jimmy Deane's function centre all year round).

Key features:

• Signage in arena;
• Option for player sponsor connection with recognition on Players Club board (Players Club);
• Membershipp, Match and Hospitality ticketing;
• Tickets for Official Panther functions in season 2009;
• Acknowledgement and recognition through the football club - Panthers News, Panthers Online, Annual report, website etc

Investment:

Option 1
Arena signage (fence level): $1850

Option 2
Arena signage (elevated level):$2700

Option 1 plus players club: $2700

Option 2 plus players club: $3200

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Align yourself or your business with the Panthers and experience the thrill of being a proud sponsor of one of South's senior league players or an up and coming future star.

Key features:

• 2009 Panthers Guernsey personally signed by your sponsored player;
• Membership, Match and Hospitality ticketing;
• Tickets for Official Panther functions in season 2009;
• Acknowledgement and recognition through the football club - Panthers News, Panthers Online, Annual report, website etc
• Acknowledgement on Players Club board.

Investment:

Senior League Player: $1210
Player of the Future: $990

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Partnership

A special package for true Southie's old and new, who are devoted supporters and believers, wishing to benefit from the networking that comes being involved with the clubs premier coterie group.

Key features:

• Membership, Match and Hospitality ticketing;
• Tickets for Official KINGSTONIAN functions in season 2009;
• Acknowledgement and recognition through the football club - Panthers News, Panthers Online, Annual report, website etc.

Investment:

Full KINGSTONIAN: $660

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• Panthers News;
• Panthers Online (weekly e-newsletter);
• LCD screens in Jimmy Deane's Entertainment

Contact Marketing Manager Andrew Osborn to discuss suitable options.

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